African Shea Butter
African Shea Butter is extracted from the nuts of the tree Vitellaria Paradoxa that is indigenous to Africa. The African Shea Butter is rich in Fats, Vitamins A, E and F that moisturises and nourishes. African Shea Butter is an emollient and it restores vitality to hair. We infused African Shea Butter to take advantage of these benefits and to bring intense nourishment to the hair.DISCOVER OUR PRODUCTS WITH AFRICAN SHEA BUTTER
Superior Moisture Plus Regular | Superior Moisture Plus Regular | Total Repair 5 Oil Moisturiser | Au Naturale Moisture Right Deep Nourishing Mask | Beautiful Beginnings Scalp Care No Lye Relaxer Kit Fine | Beautiful Beginnings Scalp Care No Lye Relaxer Kit Normal | Beautiful Beginnings 2-in-1 Easy Shampoo | Beautiful Beginnings Ouchless Detangler | Moisture Plus Satin Oil
Aloe Vera is extracted from the aloe plant and it contains 99% water. The Aloe Vera extract contains many active constituents which include some vitamins, fatty acids, amino acids etc.. The composition of Aloe Vera shows that it has moisturising, nourishing and strengthening benefits to hair. We have infused Aloe Vera to give you some of these benefits when you are caring for your hair.
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Beautiful Beginnings Scalp Care No Lye Relaxer Kit Fine | Beautiful Beginnings Scalp Care No Lye Relaxer Kit Normal | Beautiful Beginnings 2-in-1 Easy Shampoo | Beautiful Beginnings Ouchless Detangler | Beautiful Beginnings Comfy Hair food | Au Naturale Curl Power Curl Activator Jelly | 48H Extra Hold Styling Gel | 3-in-1 Shampoo | Corrective Leave-In Conditioner
Coconut Oil is extracted from the kernel of coconut, it is high in saturated fats. It helps to strengthen hair, provides shine, softens and improves texture of hair. Coconut Oil coats hair and reduces moisture loss for both damaged and undamaged hair. This protection from moisture loss helps in the growth of healthy hair. Our products infused with Coconut Oil provide all these amazing benefits to your hair.
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Beautiful Beginnings Scalp Care No Lye Relaxer Kit Fine | Beautiful Beginnings Scalp Care No Lye Relaxer Kit Normal | Beautiful Beginnings 2-in-1 Easy Shampoo | Beautiful Beginnings Ouchless Detangler | Beautiful Beginnings Comfy Hair Food | Beautiful Beginnings Cuddling Oil Moisturiser | Fat Protein Neutralising Shampoo | Fat Protein Bodifying Blow Out | Ultra Cholesterol Plus Intensive Treatment | Gro Strong Anti-Dryness Hair Food
Olive Oil is extracted from olives, it consists mainly of oleic acid and many smaller amount of other fatty acids. Historically it has been used for cosmetic purposes from the 7th century. Olive Oil is an emollient, it nourishes hair strands from the inside as it locks moisture in while moisturising, softening and smoothening hair.
Mango Oil and Bamboo Milk
Mango Oil is extracted from the seeds of the mango. The oil is packed with essential fatty acids, minerals and vitamins which are good for hair and they keep hair healthy looking and shiny. The oil strengthens hair and restores hair. It makes hair thicker thereby giving it more body. Mango Oil nourishes, moisturises and protects hair leaving it smooth and revived.
Bamboo is the fastest growing plant in the world, it is strong and flexible. Bamboo milk is extracted from the bamboo plant, it has about 70% silica, antioxidants and many more nutrients. Silica improves hair texture, makes hair strong and helps prevent breakage. Bamboo milk improves hair health leaving hair thicker, softer and shinier. Our products enriched with Bamboo Milk moisturise and nourish hair as it retains moisture in hair making it healthier.
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Au Naturale Wonder Wash Moisture Replenishing Shampoo | Au Naturale Knot Out Detangling Conditioner | Au Naturale Easy Styler Plaiting Pudding Cream |
Au Naturale Dream Clean 3-in-1 Cleansing Conditioner
Castor Oil is extracted from castor beans, it is approximately 90% fatty acids and a natural emollient. The antioxidants in Castor Oil support the keratin in making hair stronger. Castor Oil replenishes the natural oils in our hair, conditioning hair and improving the flexibility of hair. Castor Oil moisturises hair leaving it smooth and with a heathy looking shine. Dry and damaged hair benefit from the intense moisturising properties of Castor Oil.
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Wheat Germ Oil
Wheat Germ Oil is extracted of the wheat, it has many nutrients including linoleic acid, vitamins A, B, D and E. These nutrients make Wheat Germ Oil a great hair nourisher. Wheat Germ Oil is an emollient, it relieves dryness and leaves your hair soft and shiny. The oil nourishes hair from the inside out protecting it from damage and breakage.
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Almond Oil is extracted from the seeds of the Almond tree. The oil has high levels of proteins, fatty acids and vitamin E. Almond Oil strengthens and repairs damaged hair because of the high concentration of proteins it has. Almond Oil is an emollient and it smoothens hair. The high vitamin E in almond oil makes it a great moisturiser, it moisturises hair leaving it soft and with a healthy shine.
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Jojoba Oil is extracted from the seed of the Simmondsia chinensis (jojoba) plant. It is mainly composed of fatty acids and alcohols. The oil also contains vitamins and antioxidants that help to strengthen and thicken hair. Sebum is an oil that is excreted by our scalp to moisturise our hair, jojoba oil molecules are similar to sebum. It moisturises hair and protects hair from breakage. Jojoba Oil locks in moisture in hair and leaves the hair feeling soft.
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Micro Oils infused in our products supplement the natural oils to provide moisture to hair. Dry hair and chemically processed hair need oils to be healthy and strong. Hair types with tighter curls and coils tend to loose moisture, thereby making it drier so the Micro Oils will nourish and replenish moisturise in the hair.
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Apricot Oil is extracted from the apricot seeds, it is rich in linoleic and oleic fatty acids and vitamins A, C and E. The fatty acids help to restore softness and aid in moisture retention. Apricot Oil seals moisture in the hair fibre reducing breakage and leaving hair with a healthy shine. Dry and damaged hair is revived by our products infused with Apricot Oil, leaving it soft.
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Peppermint Oil is extracted from the peppermint plant and it is high in minerals, vitamins and menthol. Menthol is the main component in Peppermint Oil which results in a cooling feeling to that area applied. Our products enriched with Peppermint will refresh and soothe your scalp.
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Avocado Oil is extracted from the pulp of the avocado fruit. Avocado Oil is high in monosaturated fats, vitamins A, D,E and minerals. The high concentration of fats and oleic acids makes Avocado Oil one of the few oils that penetrates the hair and moisturises it rather than just coating it. Avocado Oil strengthens and repairs hair leaving it smoother, stronger and shinier.
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Amla Oil is extracted from the fruits of the Indian gooseberry (Phyllanthus emblica) tree. The oil has high concentration of Vitamin C. Amla oil also has antioxidants and other nutrients. Amla Oil strengthens the hair and revives dry damaged hair. The oil nourishes, conditions and thickens hair.
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Au Naturale Hair Rescue Intensive Repairing Mask | Amla Legend Damage Anti-Dote Oil Moisturiser | Amla Legend Oil of 7 Wonders | Amla Legend Billion Hair Potion Scalp Serum | Amla Legend Oil Refill Hair Wash 3-in-1 Shampoo | Amla Legend Replenishing Hair Mask | Amla Legend Black Shine Hair Wash 3-in-1 Shampoo | Amla Legend Black Shine Recovery Treatment Hair Mask
Hair is made up of proteins, lipids and fats. Lipids are critical factors in hair follicles. Cholesterol is high in fats and lipids, it restores these fats and lipids in hair giving it more definition and strengthening it. Cholesterol repairs dry, damaged hair and leaves it with a healthy shine. Cholesterol moisturises hair and helps to retain its moisture.
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Hair is made up of 95% fibrous protein keratin. Keratin in our hair is highly prone to damage caused by chemical treatments, heat, and exposure to sun, wind and pollutants. Protein strengthens and repairs hair. Replenishing Proteins softens, strengthens and makes your hair thicker thereby giving it more body and bounce.
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Fortifying Vitamins strengthen the hair follicles. This helps to prevent breakage and damage. We infused Fortifying Vitamins in our products to strengthen and keep hair healthy looking.
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Guarana Root and Honey
Guarana Root is extracted from the seeds of the Guarana plant. The guarana plant is one of a few plants that contains caffeine and it has some of the highest caffeine levels. It contains antioxidants and many trace minerals. The caffeine in Guarana Root strengthens hair and leaves it shiny.
Honey is an emollient and a humectant, it smoothens hair and adds moisture to hair strands leaving them soft and shiny. Honey contains protein as well, which is an important component of hair. Honey replenishes and restores these proteins to hair making it healthier.
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Coconut Water is packed with essential minerals and vitamins. Coconut Water contains 94% of water which hydrates the hair. Coconut Water also contains anti-oxidants which help prevent damage of hair, thereby strengthening and softening it.
Aloe Vera is extracted from the aloe plant and it contains 99% water. The Aloe Vera extract contains many active constituents which include some vitamins, fatty acids, amino acids etc.. The composition of Aloe Vera shows that it has moisturising, nourishing and strengthening benefits to hair. We have infused Aloe Vera to give you some these benefits when you are caring for your hair.
DISCOVER OUR PRODUCTS WITH COCONUT WATER AND ALOE VERA