Our Values

With 50 years of African hair Expertise, the pioneer of black beauty, Dark and Lovely, empowers African women to embrace the diversity of their hair textures, to be outstandingly beautiful and feel proud. Our mission is to offer quality innovations endorsed by the best African hair stylists, to provide Professional Expertise and Inspiration for all.

Our Purpose

Empower African Women!

Our Belief

Beauty has the power to boost women’s confidence!