About us

Dark and Lovely® is the brand dedicated to African beauty and offers a complete hair care range to meet the diverse needs and demands of African women.

Dark and Lovely® expertise is based on the in-depth knowledge of African hair gained through scientific and consumer research into African beauty since 1972.

Owing to the historical knowledge of consumers and its partnerships with salons worldwide, Dark and Lovely® is able to offer high performance and quality products.

Dark and Lovely® is passionate about African women empowerment because all African Women are Dark and Lovely.