We have a responsibility towards our consumers, our stakeholders and the our environment.
Dark and Lovely is committed to constantly innovate to give our consumers the best beauty solutions to simplify their hair journey.
Our relationship with the professional community has afforded us the opportunity to design and develop products that cater to consumers and at the same time, used by the professional community.
Sharing Beauty With All
The “Sharing Beauty With All” programme includes commitments to sustainable growth at every stage of the value chain, coupled with ambitious goals year on year, by producing more products with less environmental impact and helping customers make desirable but sustainable lifestyle choices.