Color Intensity Anti Dryness Permanent Hair Colour Magic Plum

Trust Dark and Lovely Color Intensity collection specially designed by our African hair experts to deliver the best permanent hair colour for your hair. Dark and Lovely Colour Intensity Anti Dryness Permanent Hair Colour is expertly formulated to get intense permanent colour and grey coverage. It is infused with Olive Oil to nourish and condition hair whilst colouring it. 

Benefits of the Dark and Lovely Colour Intensity Anti Dryness Permanent Hair Colour
Intense permanent colour and grey coverage
Hair is nourished during the colouring process
Dark and Lovely Color Intensity Anti Dryness Permanent Hair Colour Magic Plum leaves hair soft and nourished

Relaxed, colour-treated or natural hair.

1. EASY TO MIX
Put on gloves.
Open cap of the Developer Bottle 2.
Pour the entire content (For full head application, or only the required amount for touch up application see measuring table of Developer Bottle 2 into a non-metallic bowl.
Pierce the seal of the Hair Colourant Cream 1 with the point of the cap. 
Squeeze the entire contents (for full head application) or only the required amount (for touch-up application, see measuring table) of the Hair Colourant Cream 1downwards into the non-metallic bowl.
Mix the colourant and the developer with a hair colouring brush and stir well till the mixture is smooth in texture apply immediately.
In case of touch up application close the bottle and tube tightly and store for next application.

2. SIMPLE APPLICATION FULL HEAD 
Apply the mixture on dry and washed hair. Start by applying the mixture 1.5 centimeters from the roots to the ends leave for 20 minutes.
Then apply to the root area and leave for additional 15 minutes.
ensure that all hair is covered by the mixture. Pile the hair on top of the head. 
Throw away any leftover mixture 

EFFORTLESS TOUCH UP 
Apply the mixture to dry unwashed hair on the route only in small sections.
Concentrate specifically on the grey areas or on the route areas where the color needs to be refreshed.
After 15 minutes without washing off apply the remaining mixture on the full length of hair for color refreshment if needed.
Leave to develop for 5 more minutes.
Throw away any leftover mixture.

3. RINSE IN STYLE YOUR HAIR 
After the development time, wet hair a little and gently lather for one minute. 
Rinse well with water until the water runs clear and wash with Dark and Lovely 3-in-1 Shampoo.
To complete your style, you can apply Dark and Lovely Olive Oil Oil Moisturiser to nourish and add shine every day!

Olive Oil

Full list of ingredients

HAIR COLOURANT CREAM: AQUA | WATER| PARAFFINUM LIQUIDUM | MINERAL OIL| CETEARYL ALCOHOL| ETHANOLAMINE| AMMONIUM HYDROXIDE| STEARETH-20| STEARETH-2| PENTASODIUM PENTETATE| POLYQUATERNIUM-6| PARFUM | FRAGRANCE| 4-AMINO-2-HYDROXYTOLUENE| AMMONIUM THIOLACTATE| TOLUENE-2|5-DIAMINE| OLEA EUROPAEA OIL | OLIVE FRUIT OIL| P-AMINOPHENOL| THIOGLYCERIN| SODIUM METABISULFITE. (F.I.L D48627|1) 


178914 COLOUR DEVELOPER: AQUA | WATER| HYDROGEN PEROXIDE| CETEARYL ALCOHOL| TRIDECETH-2 CARBOXAMIDE MEA| CETEARETH-25| GLYCERIN| PENTASODIUM PENTETATE| SODIUM STANNATE| TETRASODIUM PYROPHOSPHATE| PHOSPHORIC ACID.

A little more detail:

Anti-Dryness formula: enriched with Olive Oil
Intense shiny colour: Specially designed with permanent dyes

Non-drip cream gel: no mess and no mistake application.

How should I use it

Use the Dark and Lovely Color Intensity Anti Dryness Permanent Hair Colour whenever needed but ensure it is not used right after relaxing. 
Do not reapply hair colour with 6 weeks of first application.
Temporary “black henna” tattoos may increase your risk of allergies.
Do not colour hair if:
You have a rash on your face or sensitive, irritated and damaged scalp. 
You have ever experienced any reaction after colouring your hair. 
You have experienced a reaction to a temporary “black henna” tattoo in the past. 
Wait at least two weeks after using a bleach, relaxer or perm or straightening process on hair.
Do not use if your hair has been coloured with henna or with a progressive hair colourants.  

Tips from your stylist

When hair is permanently coloured, it becomes more susceptible to external aggressors. Stick to a regular hair regimen that includes intense treatment and deep moisturisation.

Ingredients

Olive Oil

Olive oil has nourishing properties.

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